ORTHO
/
DON’T BUG OUT
Ortho protects your grass from pests… so what better holiday to mention this than THE holiday for “grass”? We partnered with Ortho in April and created a series of psychedelic posters highlighting the brand for any and all kinds of grass lovers.
This 4/20, don’t bug out. Use Ortho.
/POSTERS
/OUTSIDE DISPENSARIES
/COLOR FLIP VERSIONS posted on social with the hashtags #Don’tBugOut & #420rtho
/RECOGNITION
/MY ROLE
idea conception through production.
Pitching a 4/20 idea for a pest control brand wasn’t on my bingo card, but we organically brought Ortho on as a client from this campaign, so I’ll take it. We argued with legal for awhile, but we worked out what Mary Jane would approve of and collaborated with an incredible illustrator to make it happen.
AD: Rachel Cerchiari
CW: Kathryn Nicolai
ACD: Ian Todd
CD: Ben Salsky
Illustrator: Alejandro Parilla
Made at MullenLowe