CAVA
/
YOU CAN’T TASTE AN AD
CAVA is opening a new location in Chicago, and they wanted to make a splash.
Being one of those cult-favorite brands, we simplified the idea down as much as possible: you’ll know it when you eat it.
You really just have to try it. And now you can, in Wicker Park.
/FILM
/:06s for your viewing pleasure
/SOCIAL
/OOH
/TRAIN STATION TAKEOVER; we answered Chicagoans burning CAVA questions
/BTS
/MY ROLE
idea conception through production.
We were brought on to concept the spot and the social, produce, design, and edit everything in about a month. A very fun sprint, and we used about 10 gallons of jalapeño sauce.
AD: Rachel Cerchiari
CW: Kathryn Nicolai
CDs: Brian Siedband, Gordy Sang
Directed by: Breakfast for Dinner
Made at Quality Meats