Toyota + Olympics
/
START YOUR IMPOSSIBLE
Created for the 2024 Paris Olympic and Paralympic Games, we were tasked with championing our athletes in a spot to premiere during the opening ceremonies. We chose to highlight the communities that these athletes came from—to highlight the people and places that made them.
Together, we can go anywhere.
/FILM
/DIGITAL & OOH
/VIEW THE FULL
CAMPAIGN
/RECOGNITION
/MY ROLE
idea conception through production.
For this project, we collaborated as a larger creative team to sell through more spots under the SYI campaign than any previous Olympics year. I was the sole art director on all things Together Wins.
AD: Rachel Cerchiari
CW: Krystal Rountree
ECD: Marc D’Avignon
CD: Mike Costello
Director: Bradford Young
Made at Saatchi & Saatchi
Full creative team credits: Marc D’Avignon, Mike Costello, Shawna Klein, Sergio Alonso, Nick Finney, Nomi Malek, Rachel Cerchiari, Krystal Rountree, Germany Lancaster, Laura Black, Daniel Anzola, Lucas Jimenez