Spotify
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TRUE CRIME TOURS
Spotify wants to get people listening in the car, but people in 2020 weren’t commuting as much as they used to.
This experiential campaign gets some of Spotify’s top listeners—true crime fans—listening in their cars, as they follow a crime in their area.
Be where it happened, when it happened.
*student spec work
/FILM
/TIME-SENSITIVE GEOTAGS bring you to the scene of the crime, narrated by your favorite True Crime podcasters.
/RECOGNITION
/MY ROLE
art-school-do-everything-typa stuff.
For my final year at ArtCenter, my partner and I came up with this idea for Spotify Daily Drives. I did the art direction, design, animation, and editing to bring our vision to life and we submitted to the One Show judges with our fingers crossed—we won gold, so it paid off.
AD: Rachel Cerchiari
CW: Kathryn Nicolai
CDs: Dennis Lee, Andrew Kim
Made at ArtCenter College of Design