Royal Caribbean
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GET OUT OF YOUR WORLD
Introducing the worlds largest cruise ship—Departing out of the vacation capital of the world, Florida, which is dominated by Disney.
Say no to “magic” and choose Wonder instead.
/FILM
/OOH IN STRATEGIC LOCATIONS
/BTS
/production group chat towel animals
/MY ROLE
idea conception through production.
We came up with how to pit Royal against Disney and then shipped out on a cruise for a week to make it happen. I art directed both the spot and a photo/video library of the new ship, and survived being seasick and one night of 70 mph gusts of wind.
AD: Rachel Cerchiari
CW: Kathryn Nicolai
ACDs: Ian Todd & Charlie Long
CDs: Ben Salsky & Myles Allpress
Director: Russell Brownley
Photographer: River Jordan
Made at MullenLowe